AStation Marks 1st Year Successes at ChinaJoy

Revolutionary XR technology transforms outdoor spaces — and a booming industry — into new worlds

SHANGHAI, August 1, 2025 – AStation AStation CEO Chris Chen took the stage at ChinaJoy — Asia's largest digital entertainment tradeshow — to announce extraordinary first-year results.

"What others are dreaming about, we have made happen," declared Chen.

In just 12 months, AStation has opened seven locations across China — Beijing, Xi'an, Guangzhou, Chaoyang, Hangzhou, A'er Shan, and Chengdu. Revenue and visitor numbers have surpassed all projections. Tourism developers and municipal officials are racing to partner with the company.

ChinaJoy was chosen as the setting for the announcement because of its critical role in the digital entertainment industry. The show floor was electric: over 700 exhibitors, hundreds of cosplayers, live esports events, and nearly 370,000 visitors packed into 130,000 square meters of non-stop spectacle.

A Technology That Changes Everything

AStation uses Apple Vision Pro headsets and six geo-sensing cameras to layer vivid virtual worlds onto massive real outdoor spaces. Ancient dragons soar through real streets. Mythical creatures roam art districts. Dinosaurs thunder through famous landmarks.

The flagship Beijing location — in the iconic 798 Art District — launched two breakthrough experiences: Shan Hai Space, an interactive adventure featuring mythical creatures throughout 798's alleyways and cafes, and Dinosaur Park, which transports visitors to the Jurassic era.

An Unbeatable Business Model

"AStation relies on outdoor spaces," said Chen. "That means no expensive mall leases — and no limits on scale." City squares become story worlds. Heritage sites come alive. Tourist destinations are transformed.

"This is not about sticking virtual content onto outdoor spaces," said one cultural tourism director after experiencing the technology. "It's about giving physical spaces digital DNA."

AStation's proprietary platform — spanning algorithms, hardware, and content creation — represents the biggest leap in XR entertainment. The company draws talent from VR/AR, gaming, geospatial, and programming fields. Experiences feel like stepping into a movie. Except visitors are part of the story.

About AStation

AStation is a cutting-edge entertainment company that invites guests to enter new worlds. It has redefined immersive experiences by creating Mixed Reality adventures. Its unrivaled technology, Enterverse™, allows it to be the only company to do this in massive, outdoor locations. It is comprised of leaders in Extended Reality, Destination-Based Entertainment, and programming fields.

About ITB Asia

ChinaJoy is Asia's largest digital entertainment tradeshow, held annually in Shanghai. It spans gaming, anime, esports, cosplay, and digital media across 130,000 square meters, attracting over 700 exhibitors and hundreds of thousands of visitors from around the world.