AStation debuts at world’s largest attractions trade show

In what may become one of the most talked-about debuts in IAAPA history, mixed reality entertainment pioneer AStation made its first appearance at the record-breaking IAAPA Expo 2025 – all from an RV parked outside the convention center.

For AStation, participating was a bold leap. The company had never been outside of Asia before.

The Expo, held November 21-25, drew more than 42,000 attendees from 130 countries to Orlando for educational seminars and exhibits showcasing the latest innovations in attractions and entertainment. With exhibition space inside the Convention Center sold out long before AStation could secure a booth, the company improvised, setting up demonstrations in a recreational vehicle outside.

“When we arrived and realized we’d be showcasing outside, I’ll admit there was a moment of concern,” said Chris Chen, CEO of AStation. “But it turned out to be perfect. The Enterverse™ is designed for massive outdoor spaces.”

 “Where better to demonstrate technology that transforms ordinary areas into extraordinary experiences than outside -- where people can actually see the scale of what we’ve created?”

The outdoor setting allowed Chen and his team to provide full demonstrations of the Enterverse™platform, which uses Apple Vision Pro headsets to overlay digital content onto physical environments. Attendees could freely roam through mixed reality experiences featuring dragons, dinosaurs, zombies, and historical scenes. The RV also provided welcome relief from the Orlando heat, offering air-conditioned comfort and refreshments during discussions.

“This was my first time in Orlando, the theme park capital of the world,” Chen said. “I’m humbled and genuinely grateful for how warmly the attractions industry has embraced AStation.”

The reception exceeded the company’s hopes. Throughout the four-day expo, AStation’s outdoor area drew steady crowds of industry professionals eager to experience technology that transforms small spaces into sprawling adventures.

Interest came from every sector represented at the show. Theme park operators explored how the technology could activate unused areas without construction. Museum directors saw ways to bring artifacts and extinct creatures to life. Waterpark executives recognized chances to create premium experiences in non-water zones. FEC developers saw a path to cutting-edge attractions without massive real estate costs.

“What’s remarkable is seeing how different operators immediately grasp different applications,” Chen explained. “Theme parks see this as a way to deploy new attractions in weeks rather than years. Museums see educational content that makes learning irresistible. Resorts see Instagram-worthy experiences that command premium rates.”

“Traditional attractions require 18 to 36 months of construction and $10 to $50 million in capital,” Chen noted.

 “We’re offering partners the ability to launch in weeks, deploy in spaces they already own, and update content with software.”

The company announced plans to award 100 licenses globally in its first year, with exclusive territories granted first-come, first-served to qualified operators. IAAPA attendees received first access, with several territories already under discussion before the expo ended.

“What others are dreaming about, we’ve already proven,” Chen said. “The question isn’t whether mixed reality entertainment will transform this industry. The question is who will be deploying it first.”

For a company making its international debut from an RV at the world’s largest attractions industry gathering, AStation’s IAAPA appearance showed that sometimes the most revolutionary ideas need unconventional showcases.