AStation Debuts at ITB Asia

Revolutionary XR transforms outdoor spaces into fantastical worlds

SINGAPORE, October 16, 2025 – AStation announced the company’s launch into the Asian tourism sector today at ITB Asia, the region’s leading travel trade show. “Tourism needs AStation because destinations worldwide are searching for innovative ways to engage visitors and differentiate themselves,” declared Chris Chen, CEO.

Addressing attendees, Creative Development Director Sion Yang further explains, “We’re not just offering entertainment – we’re providing a transformative tool that allows cities and tourism sites to reimagine their spaces, attract new audiences, and create unforgettable experiences that keep people coming back.”

AStation revolutionizes entertainment by blending virtual content with reality in real-time. The company uses cutting-edge Apple Vision Pro headsets with six geo-sensing cameras. AStation’s proprietary technology, called Enterverse™, transforms massive outdoor spaces into immersive mixed reality playgrounds. Ancient dragons soar through industrial landscapes while mythical creatures interact with visitors.

AStation’s flagship location in Beijing features two Enterverse™ experiences. ‘Shan hai Space’ is a mind-bending interactive adventure featuring mythical creatures and ancient ruins throughout alleyways, cafes and promenade. ‘Dinosaur Park’ transports customers back to the Jurassic era when prehistoric animals roamed the heart of what has become China’s capital.

The location’s success has sparked nationwide expansion. AStation has opened outlets in Xi’an, Guangzhou, Chaoyang, Hangzhou, A’er Shan, and Chengdu. Tourism developers and municipal officials eagerly partner with AStation, recognizing the technology’s power to revitalize existing cultural sites.

And now the rest of Asia is calling, which explains why the company chose ITB Asia for its first appearance outside of China.

“AStation relies on outdoor spaces, allowing outlets to operate without expensive mall leases,” Chen explained. The outdoor focus enables massive-scale experiences impossible in traditional indoor centers. AStation’s proprietary technology represents “the biggest leap in XR entertainment,” combining Chinese cultural heritage with world-leading innovation.

The company draws talent from VR/AR, gaming, geospatial, and programming communities. Experiences feel like “stepping into a movie – but you’re part of the story.”

About AStation

AStation is a cutting-edge entertainment company that invites guests to enter new worlds. It has redefined immersive experiences by blending XR (Mixed Reality) with the real world.

About ITB Asia

The latest trends and innovations shaping the future of travel are showcased by the 1,000 exhibitors participating in the annual trade show occurring October 15-17, 2025 at the Marina Bay Sands in Singapore. It is part of the ITB network of events, with ITB Berlin being the world’s largest tourism trade fair.